Privacy Policy for Bhairava Peedam

Effective Date: July 29, 2025

At Bhairava Peedam, we are committed to protecting your privacy and ensuring transparency in how we handle your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your data when you visit our website www.bhairavapeedam.com, make purchases, book poojas, or donate for annadhanams. By using our services, you agree to the practices described in this policy.

1. Information We Collect

a. Personal Information You Provide

• Order Information: When you purchase products, book poojas, or donate for annadhanams, we collect your name, email address, billing address, shipping address, phone number, and payment information (e.g., credit card details processed securely by our payment provider, Stripe).
• Account Information: If you create an account, we collect your username, password (encrypted), and any profile details you provide.
• Communication Information: If you contact us via email, phone, or live chat, we collect your name, contact details, and the content of your communication.
• Pooja/Annadhanam Details: For pooja bookings or annadhanam donations, we may collect additional details such as participant names or specific requests.

b. Information Collected Automatically

• Device Information: We collect data about your device, including IP address, browser type, operating system, and device identifiers, using cookies and similar technologies.
• Browsing Behavior: We track your interactions with our website, such as pages visited, time spent, links clicked, and items added to your cart, to improve user experience and analyze site performance.
• Location Data: We may collect approximate location data based on your IP address to customize content or comply with regional laws.

c. Information from Third Parties

• Analytics Providers: We use tools like Google Analytics to collect aggregated data on website usage, such as traffic sources and user behavior.
• Advertising Partners: If you interact with our ads on third-party platforms (e.g., Google Ads, Meta Ads), we may receive data about your ad engagement.
• Payment Processors: Our payment providers (e.g., Stripe) share transaction details to confirm payments.
• Shipping Providers: We receive delivery status updates from shipping partners to fulfill orders.

2. How We Use Your Information

We use your information for the following purposes:

• Order Fulfillment: To process and deliver your product orders, pooja bookings, or annadhanam donations, including sending confirmations and invoices.
• Customer Support: To respond to your inquiries, resolve issues, and provide assistance via email, phone, or live chat.
• Website Improvement: To analyze browsing behavior and optimize our website’s functionality, content, and user experience.
• Marketing and Promotions: To send you promotional emails, newsletters, or ads about our products, poojas, or annadhanams, with your consent where required. You can opt out at any time.
• Fraud Prevention: To screen orders for potential fraud or risk using automated tools and manual reviews.
• Legal Compliance: To comply with applicable laws, such as tax regulations or data protection requirements (e.g., GDPR, CCPA).

3. How We Share Your Information

We share your information only as necessary and with the following parties:

• Service Providers: We share data with trusted third parties who assist us in operating our website and fulfilling orders, including:
  • Payment processors (e.g., Stripe) to handle transactions securely.
  • Shipping providers (e.g., India Post) to deliver products.
  • Cloud hosting services (e.g., AWS) to store data.
  • Analytics providers (e.g., Google Analytics) for website performance insights.
• Marketing Partners: With your consent, we may share limited data with advertising platforms (e.g., Google Ads, Meta Ads) for targeted advertising.
• Legal Authorities: We may disclose data if required by law, such as in response to a court order, subpoena, or to protect our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.

We do not sell your personal information to third parties for their own marketing purposes.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and collect data:

• Essential Cookies: Enable core website functions, such as account login and checkout.
• Analytics Cookies: Track website usage to improve performance and content.
• Advertising Cookies: Deliver personalized ads based on your interests.
• Do Not Track (DNT): Our website does not respond to DNT signals, as there is no universal standard for DNT implementation. However, you can manage cookie preferences via your browser settings or our cookie consent tool.

You can disable cookies in your browser, but this may limit website functionality. For more details, see our Cookie Policy.

5. Your Rights

Depending on your location, you have the following rights regarding your personal information:

• Access: Request a copy of the data we hold about you.
• Correction: Update or correct inaccurate data.
• Deletion: Request deletion of your data, subject to legal retention requirements.
• Opt-Out: Unsubscribe from marketing communications or opt out of data sharing for advertising.
• Data Portability: Receive your data in a structured, machine-readable format.
• Object: Object to certain data processing activities, such as profiling for marketing.
• California Residents: Under CCPA, you have the right to know what data is collected, request deletion, and opt out of data sales (we do not sell data). Contact us to exercise these rights.
• EU Residents: Under GDPR, you have enhanced rights to consent, erasure, and complaints to a supervisory authority.

To exercise your rights, contact us at privacy@bhairavapeedam.com or +91 95857 66669. We will respond within 30 days (or as required by law).

6. Data Security

We implement reasonable technical and organizational measures to protect your data, including:

• Encryption of sensitive data (e.g., payment details) in transit and at rest.
• Secure servers hosted by reputable providers (e.g., AWS).
• Regular security audits and updates to prevent unauthorized access.
• Access controls to limit data access to authorized personnel only.

However, no online transmission is 100% secure. We cannot guarantee absolute security but strive to protect your data to the best of our ability.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law:

• Order Information: Retained for 7 years to comply with tax and accounting regulations.
• Account Information: Retained until you request deletion or close your account.
• Browsing Data: Retained for 12 months for analytics purposes.

After the retention period, we securely delete or anonymize your data.

8. International Data Transfers

Bhairava Peedam is based in India. If you are located outside India, your data may be transferred to and processed in India or other jurisdictions where our service providers operate (e.g., USA, EU). We ensure appropriate safeguards, such as Standard Contractual Clauses (SCCs) for GDPR compliance, to protect your data during international transfers.

9. Third-Party Links

Our website may contain links to third-party sites (e.g., payment processors, social media). We are not responsible for their privacy practices. Please review their privacy policies before providing personal information.

10. Children’s Privacy

Our services are not intended for individuals under 16. We do not knowingly collect personal information from children. If we learn that we have collected such data, we will delete it promptly. Contact us if you believe we have collected data from a child.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website with a new effective date.
• Sending an email to registered users (where feasible).
• Displaying a notice on our website.

Please review this policy periodically for updates.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

• Email: privacy@bhairavapeedam.com
• Phone: +91 95857 66669
• Address: Bhairava Peedam, Erode - Kangayam Main Road, Raattaisutripalayam, Avalpoondhurai, Erode, Tamilnadu, India - 638115

For complaints under GDPR, you may also contact your local data protection authority.

Last Updated: July 29, 2025